Market Research-Competition

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Shell-usa is a full service Product and Business Development consulting company with special emphasis in the Analytical, Scientific, Process, Medical Equipment and Instrumentation industries. Our team has in-depth expertise in all phases of product design and development from conception through production. We provide market research, manufacturing startup, design reviews, FDA submittals, GMP and ISO-9000 implementation, documentation system development, quality process development and QS, training, technical and user manual preparation. We also provide process re-engineering and interim management services. Call us to find out how we can help expedite your growth efforts.

Our senior staff offer extensive expertise in areas such as:

	Technology searches
	Business planning
	Manufacturing operations development
	Market research
	Defining product requirements
	Technology/Business opportunity assessments

Clients range in size from one individual to large international corporations with services provided in a variety of ways including specific assignments, term assignments or temporary executive assignments.

Our Technique

Research

Planning and execution of secondary and primary market studies for demand assessment, new product development, advertising awareness and effectiveness as well as attitudinal research and perceptual mapping for product positioning.

Advertisement & Sales Promotion

Conceptualization, pre-testing, design and implementation includes: the creation and placement of trade media advertising; brochures; catalogs; technical application bulletins; sales training materials and seminars; videos; direct mail and publicity.

Strategic Marketing Plan

We advocate setting precise goals and objectives and the formulation of clear and succinct action programs in writing, whether pre-established by the client or in collaboration with us.

Our stated mission is to ensure that each company we serve gets maximum effectiveness from its marketing communications for the dollars invested. Each challenge is a unique opportunity, and we thrive on creating the optimum solution. A client should not expect less than excellence from the firm employed....and fulfilling that trust is our primary objective. We are committed to quality.

Our Approach

Technology Evaluation:

	Evaluate strengths, weaknesses, opportunities and threats for specific technologies
	Identify complementary technologies for acquisition/development
	Create/review technical documents and presentations
	Generate competitive scientific intelligence (reviews of patent and/or scientific literature, meeting reports, interviews….
	Expedite transition from discovery to development
	Manage projects/contracts
	Formulate/review research strategies
	Create project plans/timelines
	Identify critical path and/or redundant activities, limiting resources, and alternative strategies
	Troubleshoot and simplify procedures, create Standard Operating Procedures
	Create/review scientific documentation (publications, scientific presentations, grant applications, protocols, regulatory submissions...) Services:
	Strategic Plans and Proposals
	Market/Product Research and Analysis
	Developing Business, Sales & Marketing Plans.
	Product Design and Development
	Company launches, expansions, feasibility studies
	New product launches and marketing programs
	Design & Specification Development, Review, Analysis and Critique
	Program Scheduling and Management
	Specification Evaluation and Development
	FDA cGMP & ISO-9000 Quality Systems and Procedures Development, Training and Implementation
	FDA 510(k) and PMA Preparation and Submission
	Design Control Systems and Procedures Development, Training and Implementation
	Regulatory Compliance: EPA FDA cGMP, ISO 9000, UL, CSA, IEC, T�V
	Scientific writing

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Shell-usa, 9649 Logan Heights Cir., Spotsylvania VA 22551-5337 USA. Tel.: 540-548-8010; Fax: 540-786-3596